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The benefits of Beans
Working with Beans makes your marketing easy, with a team of experts at your fingertips to champion your brand and bring your business ideas to life.
Legendarily local
We're a small team that's big on being local. Marketing isn't simple, but working with Beans is.
Data, but different
We like to get a bit obsessed with everything about your business. Local, global. Let's go!
Collaborate & create
Our approach to strategy development is collaborative, curious and commercially minded.
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Failing to plan is planning to fail
Why are there so many anecdotes, stories and tales about the importance of planning in order to succeed?
Without a plan, how will you reach your vision?
Beans can help you to create a simple but effective plan that will push your business toward your vision and goals.
Whether you are looking to grow aggressively and want to ensure your spending is smart, or you need to reposition for the next generation, Beans can help you find your way, then walk right beside you every step of the way.
We have a long-list of tools and processes to answer the questions that feel too intangible to imagine, like:
*Where are the opportunities surrounding my business?
*How much market share do my competitors really have?
*What tools do I need to succeed in the marketplace?
*What truly matters to us beyond profit?
*How do we want to be perceived by our customers and community?
*What "feeling" do we want to create for those who interact with our business?
*What kind of energy or culture do we want within our team?
*What kind of legacy do we want to build?
Our process
We like to take the complex, and make it simple :)
Discovery
Uncovering as much as possible about your business, where it sits in the marketplace and where the real opportunities are. Some things you will know, others you will learn.
Strategy
Determining your core offering, products and services, target markets, key messages and all the new and exciting ways you can achieve your vision.
Build
Putting the plan into action by working with you as your marketing and communications department with a full suite of creative and technical services.
Your planning partner
Our experience across various industries, working with and building businesses big and small, puts us in a unique position to help steer your business toward sales magic - or whatever your vision may be.
Our strategic services include:
*brand identity & perception
*digital performance audit & analysis
*competitor analysis
*brand audits
*messaging architectures
*rebranding
*business plans
*target markets & personas
*sales processes
*marketing plans
*content strategy
*marketing automation
*data analysis
*marketing reporting & analysis
Frequently asked questions
Have questions? We have answers!
What is "strategic marketing" exactly?
Strategic marketing is about defining your business goals and creating a roadmap to achieve them through focused, effective marketing efforts, rather than just isolated ad-hoc campaigns.
How do you measure the success of a strategy?
We work with you to establish clear, measurable goals. We then track our progress against your business objectives like brand awareness, lead generation, or customer retention.
How long does a typical strategy project take?
Project timelines vary based on complexity, but most initial strategic roadmaps are developed over 4-8 weeks, followed by ongoing refinement.
Is strategy only for large businesses?
Not at all. Businesses of all sizes benefit from strategic clarity. A well-defined strategy helps optimise resources and maximise impact, regardless of scale.
Will you work with my existing marketing team?
Absolutely. Some of our best work is with internal teams. We thrive on collaboration, integrating seamlessly with your in-house team to leverage their knowledge and ensure successful implementation.
What do I need to prepare before our first meeting?
Just bring your current business challenges and aspirations. We'll guide you through the process of uncovering the insights needed to build your custom strategy.
What it means to work with Beans.
See what our clients have to say about partnering with Beans to create marketing and sales magic for their growing businesses.
"I've collaborated with Beans on a number of projects, and they are great to work with: organised, professional, responsive, and always ready with smart, creative choices."
David Sharpe
Director, Sharpe Advisory
"Great team of great people. From the website to the branding and all the pieces in between Beans have positioned my business to succeed."
Daniel Sherley
Owner, Débutant / RUKI
"The Beans Marketing team, led by Ruby and Leroy, have been fantastic to work with and invaluable in our brand renewal. I was pleasantly surprised by the depth of their enquiry into our business, our clients and the market in which we operate."
Lorri Field
Director, PDC Law
