Beans is led by siblings Ruby and Leroy Soeterboek.

We bring a big serving of experience to the table.

Together we’ve worked with and helped build businesses big and small in all sorts of industries like property, real estate, industrial, construction, manufacturing, hospitality, start-ups, professional services and tech.



↳ leadership



Ruby is an energetic and determined business leader with a passion for creativity and results in everything she does. With over 10 years’ experience in all aspects of the real-estate industry, Ruby has taken her property sales expertise and applied these principles to other businesses to help them create healthy pipelines of new business. Ruby’s expertise extends into business management, brand strategy, business development, marketing and growth opportunities.

Throughout her career she has started businesses, sold businesses, built up businesses and even scaled some down. Ruby lives and breathes to-do lists and deadlines and refuses to stand by as a task goes uncompleted. It’s this tenacity for results and progress that drives sales for Beans and the businesses we work with.

Ruby's LinkedIn



Leroy began his working life where most great things are made – in the kitchen.Unabated in his love for ideas and writing, Leroy stepped away from the stove in 2015 to pursue a career in marketing and advertising.

Over the years Leroy was instrumental in the delivery of marketing campaigns for property developments such as Gregory Hills, Catherine Park Estate, Harrington Estate, The Tillage, The Greens of Gunning, Avante and Shell Heights.

Beyond property, Leroy has worked with both national and local brands including Beechwood Homes, Bakers Maison, Western Sydney Airport, Hawker Pacific, Leussink Engineering, Edenvale Wine, Pipe Management Australia and many more. Leroy guides the creative and strategic direction of Beans clients.

Leroy's LinkedIn