Alex brings a full-stack view of digital marketing to the Beans team, with more than eight years' experience across SaaS, B2B and e-commerce. His expertise spans product-led growth, revenue operations and multi-channel digital strategy, from SEO and paid media to building websites and optimising for conversions. Alex holds a Bachelor of Business (Marketing) with a minor in Psychology from Charles Sturt University, so he knows what makes customers click. He's had a hand in just about every corner of marketing, and if something's new to him, he'll roll up his sleeves and figure it out.
