Lander Metals is the perfect blend of an architectural design mindset and sheet metal genius. Residing on the East Coast of Australia, Lander Metals specialise in creating custom sheet metal fabrication products, as well as offering a range of standard built garden items.
So how exactly did Lander come to be? Let us take you on this journey!
Experts in sheet metal fabrication, Lander was created after the founders approached Beans with the desire to utilise their skill sets to offer custom sheet metal fabrication products. Identifying a market need for high-quality sheet metal garden products was the entry point needed to get Lander off the ground.
The Lander logo was heavily inspired by the Penrose Stairs optical illusion. Artist M.C. Escher first created ‘Ascending and Descending’ which was later developed into the shape we know today as the Penrose Steps. Created by Swedish graphic artist Oscar Reutersvärd and his son Sir Roger Penrose, this shape was labelled as an ‘impossible shape’ as it gives the illusion of the stairs endlessly ascending in one direction and descending in another, simultaneously. Despite this image portraying its possibility, we know it is not feasible - hence why it is known as ‘impossible’.
Taking a closer look at the Lander logo, you will begin to notice the similarity in the way both the grey and orange look to be on top yet also beneath the other.
In selecting colours to represent the brand of Lander, we opted to utilise those which represented the materials used to form the products Lander creates. The gunmetal grey stems from the galvanised steel finish, while the burnt orange is derived from the ever-popular rustic corten steel finish.
As with many of the brands we build, a pattern was created to tie the various elements of the logo and colours together. By angling an outline only form of the logo and simply repeating this image, the pattern was established.
In launching Lander, Beans developed the website to keep customers connected and offer a platform for information on the standard and custom sheet metal solutions Lander is capable of producing.
As time has flown by and Lander has grown, we have integrated an e-commerce feature into the website. Whether they need garden edging, planter rings, or planter boxes, this offers a seamless channel for DIY masterminds and landscaping professionals alike to easily purchase their garden product online in the click of a few buttons.
To hit the ground running we thought it would be beneficial to put Google Ad spend behind the launch of Lander to quickly establish a presence within the market. Proving its worth, Google Ads have driven a significant amount of website traffic and led to numerous project enquiries and new customers.
Beans also created a range of brochures that were downloadable via the website to give prospective customers information on the products prior to them placing an order. This brochure has evolved into a product guide for Garden Centres, Landscapers and Builders, who can reference this guide to their own customers looking for landscaping or custom built products for their residential or commercial projects.
To keep Lander’s audience informed of existing and upcoming product offerings, Beans established both email and social media communication channels. Here, Lander goes into depth on the various standard garden products offered on their website in addition to their ability to build custom products as seen by their creation of the windowsills at the 1 Norman project.
With the integration of the online store, Beans thought it important to utilise third party sales channels to further promote Lander’s standard garden products. We established Lander on Gumtree and within 24 hours received product enquiries.