Since 1980, Mogo have been making wheelchairs that are as unique as their owners. Every inch is designed with the user in mind, from the fabric to the frame, to give people the confidence, freedom and flexibility to go wherever they want.

Whether basketball enthusiast or wilderness adventurer, Mogo has honed their craft in creating completely customised solutions that are as much about how you move as they are about getting you to a destination.

This is the story Beans was tasked with telling through a complete brand refresh, updated messaging and comprehensive campaign.

Not unlike the devoted members of a motorcycle club, we wanted to create a story that captures an unwavering devotion to a brand, longevity of the product and evokes a strong sense of community and connection.  

To achieve this, we created a series of custom emblems complete with slogans that detail Mogo’s commitment to its customers and community - “When you go with Mogo, you go for life”

‍

To bring the emblems and story to life, we put the design across a range of merchandise, from hats to hoodies.

In celebration of Mogo’s 40 year anniversary and to launch the campaign, Beans coordinated a social media giveaway. To enter, community members sent in their favourite moment with their Mogo wheelchair, aptly named #MogoMoments, to win the fresh merchandise.

‍