Late last year, Beans was approached by Mortgage Rate Finder, a small and thriving mortgage brokerage firm based locally but servicing nationally.

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Founder Paul Biddle wanted a new brand for his established business. Something quirky and flexible to help position his business and differentiate from the out-of-the-box operators and fat, clunky franchises that crowd the mortgage broking market.

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But that wasn’t all.

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Paul also wanted to build a healthy pipeline of potential borrowers to keep building his book on. 

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We got to work. We produced a library of options, exploring a huge range of opportunities and analysing the competitive landscape.

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From here, the Beans Team built an easy to understand visual language for the new Mortgage Rate Finder brand to create a meaningful yet visual identity.