Our collaboration of calculations and creativity came together when WB Accountants brought their 30 years of accounting experience from Mudgee to Wollongong.
Based on a shared interest in business growth, they asked Beans to jump on board and help establish their brand in Wollongong. The project took us back to basics as we worked closely with the accounting firm to define their product offering, develop a clear message and prepare their sales processes and strategy.
It’s common knowledge that before you learn to run, you walk. And in business, before you can start selling, you need to know what the product is and what makes it different. With this being said, the first step for WB Accountants was to clarify their offering, make it more accessible to customers and create something business owners really want to buy.
One of the key insights we uncovered in our research centred around the uncertainty many business owners have around their accountants billing practices. For some accounting firms, it is commonplace to put every single phone call, email or minute into the line items of their invoices, leaving their clients with a big surprise when the bill finally arrives. To tackle this we worked closely with WB Accountants to develop ten key product packages with scalable inclusions and price points to cater to businesses of all sizes and stages of growth.
.jpeg)
From websites to trade shows, Beans work closely with our clients to establish brand and marketing experiences that could only come from one place - your business. We focus on the overall experience - not the technology, media or channel that makes it possible.
.webp)
.webp)
