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Movewell by IRT Group is a new seniors health and fitness club designed around longevity, lifestyle and independence. A collaboration between aged care provider IRT Group and Phytness Healthcare, Movewell offers a holistic service that proactively supports the health and wellbeing of older Australians.
Beans worked closely with IRT Group to develop a strategy for the Movewell brand, including naming, tone of voice and, of course, the visual identity.
One of the key objectives of the Movewell strategy was to create an identity that felt welcoming to older Australians of all fitness levels, whilst maintaining a dynamic energy that reflected the modern and innovative approach to seniors fitness.
The brand was rolled out across web, digital, signage, uniforms and promotional merchandise at a flagship location at Kangarra Waters, Canberra.
From websites to trade shows, Beans work closely with our clients to establish brand and marketing experiences that could only come from one place - your business. We focus on the overall experience - not the technology, media or channel that makes it possible.
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