Movewell by IRT

Movewell by IRT

About the project

Movewell by IRT

Movewell by IRT Group is a new seniors health and fitness club designed around longevity, lifestyle and independence. A collaboration between aged care provider IRT Group and Phytness Healthcare, Movewell offers a holistic service that proactively supports the health and wellbeing of older Australians.

Beans worked closely with IRT Group to develop a strategy for the Movewell brand, including naming, tone of voice and, of course, the visual identity.  

One of the key objectives of the Movewell strategy was to create an identity that felt welcoming to older Australians of all fitness levels, whilst maintaining a dynamic energy that reflected the modern and innovative approach to seniors fitness. 

The brand was rolled out across web, digital, signage, uniforms and promotional merchandise at a flagship location at Kangarra Waters, Canberra. 

What it means to work with Beans.

See what our clients have to say about partnering with Beans to create marketing and sales magic for their growing businesses.
"I've collaborated with Beans on a number of projects, and they are great to work with: organised, professional, responsive, and always ready with smart, creative choices."
David Sharpe
Director, Sharpe Advisory
"Great team of great people. From the website to the branding and all the pieces in between Beans have positioned my business to succeed."
Daniel Sherley
Owner, Débutant / RUKI
"The Beans Marketing team, led by Ruby and Leroy, have been fantastic to work with and invaluable in our brand renewal. I was pleasantly surprised by the depth of their enquiry into our business, our clients and the market in which we operate."
Lorri Field
Director, PDC Law
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Our work.

From websites to trade shows, Beans work closely with our clients to establish brand and marketing experiences that could only come from one place - your business. We focus on the overall experience - not the technology, media or channel that makes it possible.

See Our Work