With diverse expertise across planning, infrastructure, economics, governance and engagement, they have played a role in delivering projects across people, place and policy.
Beans partnered with Astrolabe Group to lead a strategic brand refresh, encompassing refined messaging architectures, a complete website redesign, presentation frameworks, and corporate collateral.
The primary objective of the project was to modernise Astrolabe Group's brand expression and positioning to more accurately reflect the high-level impact of their work.
Their existing brand and marketing assets held significant goodwill within the public and private sectors, but the surrounding brand narrative needed to better communicate the true value of their work.
Our approach evolved their existing logo while completely transforming the surrounding visual and verbal identity. Beans introduced an elevated color palette, refined typography, and a clear messaging framework that frames Astrolabe Group not just as consultants, but as indispensable partners in project clarity and execution.
The refreshed brand identity was implemented across a new website that highlighted their work with an editorial style design, corporate stationery, social media templates, and presentation tools.
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