Débutant

Good food. Good meat. Good brand. Let's eat.

2020
Branding

Restaurateur Dan Sherley has been feeding the hungry gourmands of Wollongong since opening his flagship venue Rookie some years ago (another brand by Beans). When a new location became available, Chef Sherley decided it was time to realise a long-standing food dream – a French steakhouse.

Just like that Débutant was born. A blank canvas and a loose brief saw the jazzed up, filmic and eternally French brand that now captures attention for the many, many passers-by on Keira street. Inside and out, digital and analogue channels were faithfully executed with the bold branding and the effort was rewarded with waves of new bookings.

Débutant
Débutant

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