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As MHM evolved, so too did their need for a brand that reflected their dynamic journey and commitment to innovation.
Our creative team at Beans Marketing crafted a visual identity that is purposeful and story-driven. The new logo, with its rising peaks, symbolises continuous improvement, while flowing lines throughout the visuals represent the interconnected, evolving narrative of life.
Contrasting typefaces highlight the interplay of personal and work life, reinforcing MHM's holistic support.
This rebrand ensures Mental Health Movement's visual identity powerfully conveys their message as they continue to lead conversations around mental health in Australian workplaces.