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RUKI Robatayaki

A red hot launch for the new kid on the block. From the bar to the robata, RUKI is a fun and chaotic Japanese bar and grill in the heart of Wollongong.

About the project

RUKI Robatayaki

Chef Dan Sherley decided to open RUKI Robatayaki in a matter of weeks. With scaffolding wrapping around the former Rookie Eatery premises, an opportunity to reimagine the beloved diner presented itself.

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The brief was tight: Izakaya-style charcoal grill and bar. Six weeks to launch.

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RUKI was born.

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We built the RUKI brand with an eclectic collage we called 90s Japanese Americano bootleg. A chaotic and fun collision of east and west, garnished with Harrison Ford beer ads for effect.

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We project managed the roll out, from social post to coaster and everything in between.

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Week one, the place was slammed. Since then RUKI hasn’t let up, carving out its own spot in Wollongong’s competitive culinary scene.

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What it means to work with Beans.

See what our clients have to say about partnering with Beans to create marketing and sales magic for their growing businesses.

"Great team of great people. From the website to the branding and all the pieces in between Beans have positioned my business to succeed."

Daniel Sherley

Owner, Débutant / RUKI

"The Beans Marketing team, led by Ruby and Leroy, have been fantastic to work with and invaluable in our brand renewal. I was pleasantly surprised by the depth of their enquiry into our business, our clients and the market in which we operate."

Lorri Field

Director, PDC Law

"I've collaborated with Beans on a number of projects, and they are great to work with: organised, professional, responsive, and always ready with smart, creative choices."

David Sharpe

Director, Sharpe Advisory

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